Oprahama: Does It Take One Messiah To Make Another?
THE BOYS ON THE BLOGS ARE SUDDENLY EXPRESSING UNEASE AT THE "MASS MESSIANISM,'' as Time's Joe Klein puts it, at the grass roots campaign of Senator Barack Obama's presidential campaign.
Vanity Fair's James Wolcott
noted last week that he finds "himself increasingly wary of and resistant to the salvational fervor of the Obama campaign, the idealistic zeal divorced from any particular policy or cause and chariot-driven by pure euphoria." On his blog
Political Punch, Jake Tapper, ABC's heartthrob for political junkies, expresses his own reserve and links to commentary with the headline
"Obama is not Jesus,'' as well as a
Sacramento Bee story on efforts by the Obama campaign to have supporters tell their personal stories of how they "came to Obama" in 30 seconds. "Work on that, refine that, say it in the mirror,'' Obama organizer Kim Mack told volunteers.
Joe Klein
wrote in Time, "There was something just a wee bit creepy about the mass messianism — "We are the ones we've been waiting for" — of the Super Tuesday speech and the recent turn of the Obama campaign. "This time can be different because this campaign for the presidency of the United States of America is different. It's different not because of me. It's different because of you." That is not just maddeningly vague but also disingenuous: the campaign is entirely about Obama and his ability to inspire. Rather than focusing on any specific issue or cause — other than an amorphous desire for change — the message is becoming dangerously self-referential. The Obama campaign all too often is about how wonderful the Obama campaign is."
Klein notes later in the piece "that there is an odd, anachronistic formality to Obama's stump speech: it is always the same."
Hmmmm. Is there something ringingly familiar here to cultural observers? It seems Obama's been getting lessons in crowd control from The First Lady of TV, Oprah Winfrey, one of his not-so-secret weapons in his battle for the White House. Any close observer of Oprah recognizes the same pattern of repetition that both Obama and Oprah use in their prepared banter, the same emphasis on ''you." A
quick look at Oprah's website will give a brief lesson on the technique. The link to "Celebrate You!" says, "Discover, embrace and nurture yourself...celebrate and honor
you". The link to "Breathing Space'' says, "From dazzling ocean sunsets to arid desert landscapes, these view images show what inspire
you". Italics not added by Crabby. The result is to feed America's cult of narcissism, which ultimately rewards its breeders.
The Senator lives just a few miles south of America's cultural deity and
admits that he stays in close touch with the media maven. "I’ve been in contact with her consistently,” Mr. Obama told the
New York Times, “and she’s open to helping out in any ways that she can.” And while Oprah has more money than most, her greenbacks look like everybody else's. But few if anybody has more expertise in that most modern method of manipulation, TV, and performing for an audience with the help of the teleprompter.
What everybody conveniently forgets about Oprah is that she's an actress. And I wonder: has the Big 'O' been giving the smaller 'O' lessons? If so, I'm worried. Maybe that's why we're still waiting to see the substance behind his words.