Christina Hendricks Is London Fog's Fairest Weather Friend
'MAD' SYNERGY
Christina Hendricks Is London Fog's Fairest Weather Friend
IN A WAY, JOAN HOLLOWAY IS THE PERFECT metaphor for the London Fog brand: a snappy secret weapon you want handy during storms.
And so the iconic outerwear label smartly chooses Mad Men's Christina Hendricks to feature in its fall campaign.
"London Fog is a classic brand, which I love," Hendricks coos on command.
“It also ties into Mad Men, we used London Fog in the show and this was a nice way to tie everything together.
"The trench is such an iconic shape for men and women. It works for anyone -- it worked in the 1960s and it works now."
You see how effortless that was? Christina delivered her message right on cue. Just like a real Mad woman.
