PLAYERS

Mattel Goes 'Mad,' Markets Dolls For Adulterers & Drunks!

HOW VERY "NOW!"

In today's crazy mixedup world, when up is down and bad is good, Mattel brings to market the Barbie versions of Mad Men's Don and Betty, Joan and Roger.

When you look this good, who cares if you sleep around, have three-drink martinis and marry rapists or children beneath your station? Bored doll collectors-cum-housewives want to get in on the naughty too.

The new dolls will sell exclusively at AMCTV.com and BarbieCollector.com for $74.95 a pop. According to the New York Times, "The dolls come with period accessories like hats, overcoats, pearls and padded undergarments, but no cigarettes, ashtrays, martini glasses or cocktail shakers. "

For these swinging Barbies, it's BYOB.