A REAL BUZZ FEED

Paranormal Activity Uses Audience To Feed The Fear

HERE'S A MARKETING PLAN: HOLD A SNEAK PREVIEW OF AN UPCOMING MOVIE, TURN ON THE CAMERAS INSIDE THE THEATER AND CAPTURE AUDIENCE REACTION TO THE HORROR HAPPENING ON SCREEN.

The embedded comment cautions, "One of the scariest movies you will ever see. Do Not See It Alone!" Oh those Hollywood types know how to create a buzz, no?

Just check out the "official" trailer for the upcoming horror movie that's being touted as this decade's Blair Witch Project and which opened nationwide yesterday to limited release.

We caution the crowd: this is a gimmick, this is only a gimmick, albeit one that works pretty well.